Marketing a brand through the social media platform has been a popular way of marketing for some time. Many brands have been chasing influencers with thousands of followers and high engagement numbers for marketing collaboration. Some may also provide reviews and feedback on the brand’s Facebook account which can be viewed by millions of users.

Your marketing team has a great idea to help you promote your business. So they start building the campaign, and everything is finished, but…

It reaches your PR team, and they say: ‘It doesn’t align with what the company does!’ or ‘This will give off a negative image for the company!’

And your PR team is right. Whatever your marketing team made, simply can’t be used.

In the end, time, money, energy, and other resources are spent and wasted. But this could have been easily avoided if both the marketing and PR teams were working together!

Businesses now exist in a world where a single post, image or video is able to affect the entire organization, positively or negatively. As such, public relations plays a significantly crucial role in managing organizational expectations and the reputational framework of a given company.

Social media has been adapted into our everyday lives. Businesses and their brands can easily access consumer’s thoughts and understand their behavioral patterns. This human connection over a digital thread is where businesses are able to use public relations, marketing, research & development, and / or human resource departments to connect and tap into the consumer’s thoughts in real-time.

Brand reputation serves as an important aspect in the modern business age which provides an insight into the brand to the customers. It is built from the customers, stakeholders and the market’s perceptions towards the brand.

With the advancement of technology and the use of social media and Internet sites, any business would want the best online reputation management software to improve its branding. Online reputation management (ORM) serves as the prominent measure in providing suitable strategies to build the brand and at the same time attract the potential customers’ interest in choosing the products or services offered.

Social Media Sentiment Analysis is the end-to-end process of retrieving key information on how the customers perceive a product, branding by analyzing their social media posts. The application of sentiment analysis in social media is broadly utilized in businesses across the world. This is because the ability of this powerful tool to retrieve social data is something that most businesses take advantage of to understand your consumers’ attitudes and reactions to your products or services.

The benefits of sentiment analysis and it’s use by business owners help them gain an advantage over their competitors. Marketers and organizations are pursuing this process to stay relevant in the competitive field and to find a suitable way to advance their business. Let’s look into the benefits of sentiment analysis, the types, and finally what to use sentiment analysis on, further down in this article.

In every organization, public relations serves as a vital anchor that keeps its reputation and external relationships afloat. It is a shield that minimizes risk and damage upon progress, initiating robust growth and evolution. Without it, detrimental crises and issues will occur inevitably.