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Data Analytics for Your Business

Data Analytics for Your Business

Data Analytics is the science of examining raw data to draw conclusions about that information. This data can fall in the mix of quantitative data and qualitative data. To be more thorough, data analytics applies an algorithmic or mechanical process to gain an ...
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3 Misbeliefs About Media Monitoring

3 Misbeliefs About Media Monitoring

"Media monitoring" is being thrown around quite often as a buzz word, with many companies and people not fully understanding what it is. Because of that, there have been some misunderstandings about media monitoring that you may have heard or even believe. To help...

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Understanding Quantitative Data

Understanding Quantitative Data

Definition of Quantitative Data Before we begin, what even is quantitative data? Well without complicating it, quantitative data can be defined as the value of data in the form of numbers, put into a category for the ease of making sense. Okay, it still sounds...

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