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6 Problems With Public Relations In Today’s World

6 Problems With Public Relations In Today’s World

In every organization, public relations serves as a vital anchor that keeps its reputation and external relationships afloat. It is a shield that minimizes risk and damage upon progress, initiating robust growth and evolution. Without it, detrimental crises and issues will occur inevitably.

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Public Relations vs Marketing vs Advertising – What’s the Difference?

Public Relations vs Marketing vs Advertising – What’s the Difference?

Not everyone is an expert in creative communication. The process itself is a multi-layered spectrum that can be rather confusing and challenging to fully grasp. Whether it is public relations, marketing or advertising, these are all vital components that can be somewhat similar yet very different. Various terms are often used interchangeably, often to define work and efforts that all contribute to a sizable, shared goal.

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In-depth Social Media Marketing Guide for Companies

In-depth Social Media Marketing Guide for Companies

Social media for companies is used as a tool to reach a mass number of customers within various market segments and niche areas. Customers interact with multiple brands through various social platforms and you are probably missing out if you’re not interacting with them directly through these platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

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Understanding Media Intelligence

Understanding Media Intelligence

Media intelligence has become a crucial key to the robust growth of an organization within aspects of gathering insights, extracting valuable data and understanding deliberate trends across the industry.

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Data Analytics for Your Business

Data Analytics for Your Business

Data Analytics is the science of examining raw data to draw conclusions. This data can fall in the mix of quantitative and qualitative. Data analytics applies an algorithmic or mechanical process to gain an understanding of the data set.

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3 Misbeliefs About Media Monitoring

3 Misbeliefs About Media Monitoring

“Media monitoring” is being thrown around quite often as a buzz word, with many companies and people not fully understanding what it is. Because of that, there have been some misunderstandings about media monitoring that you may have heard or even believe.

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Understanding Quantitative Data

Understanding Quantitative Data

Before we begin, what even is quantitative data? Well without complicating it, quantitative data can be defined as the value of data in the form of numbers, put into a category for the ease of making sense.

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