Not everyone is an expert in creative communication. The process itself is a multi-layered spectrum that can be rather confusing and challenging to fully grasp. Whether it is public relations, marketing or advertising, these are all vital components that can be somewhat similar yet very different. Various terms are often used interchangeably, often to define work and efforts that all contribute to a sizable, shared goal.

Social media for companies is used as a tool to reach a mass number of customers within various market segments and niche areas. Customers interact with multiple brands through various social platforms and you are probably missing out if you’re not interacting with them directly through these platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

In this case study, we will break down some areas to highlight the advantages Mercedes-Benz have over BMW as well as an overview of the two luxury car brands from media perspective.

Media intelligence has become a crucial key to the robust growth of an organization within aspects of gathering insights, extracting valuable data and understanding deliberate trends across the industry.

Data Analytics is the science of examining raw data to draw conclusions. This data can fall in the mix of quantitative and qualitative. Data analytics applies an algorithmic or mechanical process to gain an understanding of the data set.

“Media monitoring” is being thrown around quite often as a buzz word, with many companies and people not fully understanding what it is. Because of that, there have been some misunderstandings about media monitoring that you may have heard or even believe.

Before we begin, what even is quantitative data? Well without complicating it, quantitative data can be defined as the value of data in the form of numbers, put into a category for the ease of making sense.

While an individual would use the power of rhetoric, sense of fashion, and manners to exhibit himself, a company uses a tool known as marketing communication strategies to present the available products and services to potential customers.