With the advancement of technology and the use of social media and Internet sites, any business would want the best online reputation management software to improve its branding.
The right words and suitable description are essential in portraying your business as intriguing as possible on the Internet.
With this, online reputation management (ORM) serves as the prominent measure in providing suitable strategies to build the brand and at the same time attract the potential customers’ interest in choosing the products or services offered.
Cultivating the brand’s name online is another way to imprint its status on the Internet thus allow the business to set its foot in the competitive market.
The strategies of online brand reputation management designed in attracting potential customers to have one particular objective, which is to shape the public perception towards the brand.
Everything done by the business marketing team is to influence or educate the public by improving and respond to the customers’ reviews or feedback about the product or services they received.
Popular sites or platforms that are normally referred by these brands are Google My Business, Yelp, Angie’s List, and others.
By monitoring these sites and evaluate certain aspects or keywords used by the public, online brand reputation management enables the business to manage the negative responses from the customers.
However, encouraging positive remarks from the customers is the prominent goal of online brand reputation management, which is the reason businesses should look to start using brand reputation software.
5 Online Brand Reputation Management Software to Use for Your Business
Online brand reputation management is the process of monitoring, measuring and identifying the positive reviews made by the customer.
At the same time, it is used to find the best way to solve any negative remarks or dissatisfaction made on the Internet about the product or services provided.
Focusing on how the business brand reputation being portrayed online, strategic tools or software are vital in facilitating the whole process thus automate the online reputation monitoring. Here are some useful software favored by business brands:
- Google Alerts
Reputology is a platform used by businesses to monitor reviews and responses from their customers.
This tool allows the business to manage, provide appropriate responses and analyze the online reviews made in real-time.
In short, the customers’ responses can be viewed instantly and suitable recommendations for the company can be proposed in a short time.
Put simply, any negative sentiment can be monitored and solved appropriately as the Internet allows the companies to ‘listen’ to what their customers have to say about the products or services they received.
Such businesses that rely on online reviews are the hospitality niche, dining, health care, and many more brands that offer services to the public.
Online platforms like Yelp, TripAdvisor, Facebook, and other major review sites play a significant role in providing necessary details for the companies to use for further developmental processes.
As these online sites enable the companies to respond directly to their customers, corrective measures can be drafted earlier and decisions for the companies’ betterment will be suggested by the marketing team.
The management will be able to track the corrective process and how negative feedback being solved.
2. Google Alerts
Google Alerts is another easy way to be used by brands to monitor their online brand reputation.
Simply type the brand’s name or a phrase related to the brands, an email will be sent to the brands’ company with details of new mentions on the Internet.
This simple tool by Google facilitates the brands to manage their online reputation easily as it will identify sentiments about the brands instantly.
By using Google Alerts, other mentions that may contain negative reviews that would affect the business can easily be detected among thousands of reviews surfaced ever minutes.
Although Google Alerts limited as it’s unable to identify any reviews that do not mention the brands’ names, it is still a great platform to watch for other mentions that may impact the brands’ reputation.
Mention is extremely helpful in seeing through the activities on social media that covers both positive reviews and negative sentiments from the customers.
With a fair amount of people reaching out for support and help related to the brand’s products or services, Mention can be applied to manage the reviews in an organized manner.
A PR team would find it very easy to monitor over 1 million sources of data derived from social media, forums, blogs, and other review platforms on the web every day.
With this being said, Mention’s Boolean alerts can also be used to zero in the respective brand, the competitors and the potential customers in the market.
By ‘listening’ to the social media’s communication about the brand, any negative reviews and crises can be dealt with effectively. Whenever your brand name emerges or is mentioned, pulse alerts will inform you about them.
The key features of Mention are that it is a robust social media monitoring software, giving direct interaction with the customer in your dashboard and allows for teamwork in dealing with customers’ reviews.
The review’s analysis can also be drafted from the mentions and online activities and used as an advantageous reference for the company in the future.
Most online brand reputation platforms work their magic by monitoring and measuring the activities and reviews from the customers on the Internet
Brand24, however, acts as the ‘listening’ aid that observes the interactions on social media platforms like Facebook, Twitter, Instagram, and many more.
It is reliable and provides real-time Internet monitoring on all related keywords mentioned about the products, competitors, sales leads, possible solutions for better customer service and more.
With Brand24, companies can create projects to identify all social mentions of related keywords.
These keywords can search specific campaigns or other brands and they can be retrieved from not only the social media platforms but any parts on the Internet.
Any unnecessary information will be filtered to provide accurate information that matched the search.
5. Review Push
Similar to other online brand reputation platforms, Review Push will notify the brands through email whenever a new review surfaced the Internet.
The major perk of this platform is it enables the business to monitor and gather online reviews from different sites and store them in one place.
This benefits companies that have different branches in different regions or countries as the centralized review collection allow the management to observe each branches’ development.
Few distinguished features of Review Push are the process of retrieving new reviews of the products or services across Google, Facebook, Foursquare, Yellow Pages and more.
ReviewPush also features a smooth review management system that is done on a customizable dashboard.
This dashboard offers automated email notifications for further actions from the companies and helps generate positive reviews based on analytics details gathered from the online feedback.
That’s all for this list. Think we missed one, or do you personally use one that’s not well known? Let us know! We may add it to this list!