Industry

‘PR pros don’t understand what a story is’ says majority of journalists

‘PR pros don’t understand what a story is’ says majority of journalists

Let’s face it. Journalists have vested interest to keep their publications alive. The survival of the publications is highly dependent on eye-catching, creatively constructed content and journalists have to make vital decisions on picking the right story. They need stories that sells in order to get their readership numbers high for print or create a story angle that has a glue effect that users/readers stay on the site for at least 15 seconds to avoid high bounce rate.

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Is The Data-driven Analysis Misguiding?

Is The Data-driven Analysis Misguiding?

The key matter of discovering meaningful data is the right approach in carving out findings. Let’s be honest here, in every profession, there are deceitful practices and there are authentic ways.

“Any tool can be good or bad. It’s really the ethics of the artist using it.” John Knoll

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