The key matter of discovering meaningful data is the right approach in carving out findings. Let’s be honest here, in every profession, there are deceitful practices and there are authentic ways.
“Any tool can be good or bad. It’s really the ethics of the artist using it.” John Knoll
Public Relations is an age-old profession and is believed to have started ever since mankind begun communicating with one another. From the pigment painting found on a cave wall to the modern-day social media; it is all meant for one person to send an opinion to another.