Link to the original article by PR Week
Public Relations Through Time
Public Relations is an age-old profession and is believed to have started ever since mankind begun communicating with one another. From the pigment painting discovered on a cave wall to the modern-day social media; it is all meant for one person to send an opinion to another.
One would have wondered how this age-old profession can be misunderstood for something it is not. Could this be the unappealing career of a PR professional or the lack of public awareness of the profession?
I read the article with interest and found three points that stood out which says a lot about PR. Surprisingly, this is not how we, the PR community, sees and feels. Perhaps its about time we look within ourselves and reflect.
- PR is used primarily to deceive; – This is a whopping 92 percent agreement.
- PR professionals ‘bend the truth’; – in other words, not entirely honest. Again, this was polled at 92 percent.
- PR professionals have glamourous, easy jobs; – This may not necessarily be a bad perception but it is a wrong perception and entirely untrue. But 64 percent agreed.
“This research paints a very concerning picture of the public perception of PR and communications,” says PRCA deputy director-general Matt Cartmell.
The result of the poll is an alarming one. So how this age-old profession can be misunderstood for something it is not.